Blog | Taylor That

Increase your productivity and efficiency

I know my productivity could be higher—I am the type of person who has always worked harder rather than smarter. In 2023, I am striving...

The Psychology of the Ikea Effect

The term Ikea Effect was coined in 2011 by Michael I. Norton, Daniel Mochon, and Dan Ariely at Harvard Business School to describe the...

Oreo's Strange Flavors: Is it good Marketing?

We've all seen the disgusting Oreo flavors and wondered how on earth it could be a good marketing strategy. I was under the impression...

Best Email Hosting Services

Creating a hosted email address is one of the first things you should do once you create your business. If you don’t, your email...

Marketing Strategies for Online Clothing Stores

The fashion industry is a growing industry and marketing is incredibly important, and it is becoming increasingly easy to launch...

How Much Should Your Brand Donate?

Corporate giving is essential, but how do you market it and how much should you donate? The giving average across small businesses in...

No Boys Allowed: The History of Marketing Cars to Women

Car marketing for women has a history of being weird. You would think since women weigh-in on 80% of car purchasing decisions, the...

The 4 Best Free Photo Editors

Graphic design and photo editing are essential to running a successful marketing business or campaign, and there are actually a lot of...

How Volvo Markets to Women

Let's face it, it's a man's world, and cars are no exception—they are made for and marketed to men. This leaves a huge gap in the market...